How To Improve Your Massage Therapy Practice

Growing Your Practice

How’s business? Good?

Could it be better?

That’s a pretty common feeling. But, while massage therapy is a high-remand service, there can still be some challenges in filling in the blank spots in your available booking. Sometimes it’s a matter of money; sometimes, it’s a matter of timing. But, in many cases, it’s just simple visibility.

Here are some simple ways to improve your massage therapy practice and get more clients through your door.

Optimize Your Online Presence

In 2022, most people will research local services by going online. So whether they’re looking for a plumber, florist, physician, or massage therapist, many of your potential clients will have found you through Google, Facebook, or the like.

What these clients find is up to you. However, here are some things to keep in mind:

  1. Have a website that is easy to read and quick to load. Use meta tags that will draw search engines to your site. It’s worth spending a little for a professional website developer who can help you with this.
  2. Make online booking an option via your website. But, more importantly, make sure the process is quick and easy. The more time someone has to book an appointment, the less likely they will follow through with the process.
  3. Have a social media presence. A Facebook account is a must-have, followed by Instagram, Twitter, and (nowadays) TikTok. Make sure you post at least once or twice weekly and include hashtags that mention your city or town and the words “massage therapy.” In addition, try to include images of your practice and what services you offer.
  4. Pay attention to review sites such as Yelp and Google’s business reviews. Make sure to address negative comments appropriately and thank posters for positive comments.
  5. Consider email marketing. Consult with a digital marketing agency to learn how to reach more potential clients in your area with information on your practice and how you can help.

how to make your massage therapy practice bigger

Offer Customer Incentives

Understandably, people respond well to a good deal. A great way to bring in new clients and encourage repeat patronage is to offer courses for customers to save money. At the same time, you don’t want to give the store away.

Here are some suggestions for customer incentives that won’t hurt your bottom line.

  1. Offer discounts to customers who book several appointments in advance.
  2. Have a loyalty program where a client can get a session free or at a deep discount after so many visits.
  3. Offer promotional discounts through employee wellness programs with local businesses.
  4. Set up a referral program where clients who refer your practice to others who then book appointments with you receive a special discount.
  5. Arrange a special rate with a local business to offer employees a day of in-house massage therapy. You may find these same employees will seek you out later for additional appointments.

Above All, Treat Your Clients Well

Client loyalty is everything to a business. To get that, you need to treat all your clients with dignity, respect, and care. Do everything within your power to ensure client satisfaction.

Client satisfaction is the key to client loyalty.

If you make treating your clients well a significant business plan focus, you’ll see a solid, dependable return on that investment.

how to improve massage therapy practice

Learn More About Improving Your Massage Therapy Practice With NC Massage School

NC Massage School offers individualized training in massage therapy and special courses on managing a massage therapy practice. We take a holistic approach to education that encourages students to explore the personal development of mind, body, and spirit in a small, supportive environment.

For more information contact us at, send us a message or give us a call at (704) 896-2636.

Kristy Serdinsky, Owner, and Director of Education at NC Massage School. With a background in teaching and administration in charter and private schools, Kristy’s dedication to helping others led her to open a massage spa in Cornelius in 2015. Now, she brings her expertise in education and the massage and bodywork industry to NC Massage School, blending her two passions to create a transformative learning experience.


We provide personalized training in the art and science of therapeutic massage, focusing on advanced-level professional careers, continuing education, and personal growth. Our philosophy is rooted in a holistic approach, which encourages our students to explore personal development of the mind, body, and spirit.


“What has impressed me the most is the instructor’s teaching style. While it is accepted that certain protocols must be followed, their hands-on approach is informative and encouraging.”

– Kaitlyn Boullosa

Read more from other past students.

Our Location

NC Massage School
20525 North Main Street Cornelius, NC 28031
Phone: (704) 896-2636

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